WHEN A HAT AND MOUSTACHE BECAME THE FACE OF A FESTIVAL
Movies Now, India’s leading English movie channel was having a Charlie Chaplin festival. We had to not only create an identity for the festival, but also attract a large viewership for the 4 films that would be screened.
The challenge was: four different Chaplin films, four different media. How to design something iconic yet flexible enough to work for different movies, media, and yet re-create the genius of Chaplin.
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